Category Archives: Building an Online Business

Guides for people looking to build a profitable online business including how to start a blog, niche site or move an offline business online, tips for working from home, and how to monetise and create funnels.

How to Work From Home Successfully in 12 Easy Steps

How to Work From Home Successfully

Working from home (WFH) may now be a popular household term but not everyone is fond of the concept! If you are struggling with routine, productivity or getting in your groove, my guide on how to work from home successfully offers tips and routines to help you find your rhythm. 

A Little About Me

Hi, I’m Gemma Armit. I run two online businesses, but that hasn’t always been the case.

In 2016/17 I was still working full time as a high school teacher while working on my travel site and online SEO business at night and weekends.

In 2017/18, I reduced my teaching contract to part-time to free up more time for the websites and to assess whether I could quit classroom teaching altogether.

In August 2018, I made the jump to online work only.

I used to organise and manage classes of 15-32 students every 45 minutes, 4-6 times per day Monday to Friday, so why was managing just one, myself, such hard work? 

I’ve now refined my routine and made peace with myself during downtimes, and I’m confident that regardless of why or how you work from home, you will pick up a few handy tips from my guide below.

Eiffel Tower Gemma standing windy

A Little About You

I understand that not everyone’s circumstances are the same. I just wanted to say, hey I see you!

I am not assuming that everyone has a ‘free for all’ timetable, many of my friends are still working the traditional 9-5 from home.

Some of them are trying to adjust to weekdays with kids too; hats off to you!

While not everyone’s work rhythm is the same, I hope you can pick and choose from the ideas below to help improve your productivity and lift that life-in-limbo feeling.

Working From Home Successfully Tips

1. Create A Designated Space

The first tip for working from home is nothing revolutionary.

To help make space mentally, you need to create space physically.

Set aside an area of your house which acts as your workspace.

Make it work functionally and aesthetically.

This means having some form of desk or table, a chair and space for your laptop or computer.

I personally like a mouse mat, phone stand, coaster, notebook and pen on my desk too.

While this isn’t an option for everyone, I brought down the barrier I had created about working in the office when I decorated it and removed the large second-hand temporary desk for a neater one.

I felt I could breathe more easily in the space I had created.

I changed the way I sat too, positioning the computer in front of the window to stop the glare across the screen.

If you are limited for space, stick up a couple of pictures that make you feel happy around your work area.

Don’t get me wrong, having the opportunity to work from bed after a heavy weekend is one of the benefits of working from home but this should not be your routine.

Not only is it damaging to your mindset, it is also terrible for your posture and back.

Plus, I dropped a cup of tea on my laptop working from bed. It never recovered. Ouch.

I sometimes enjoy setting up the laptop on a box in the kitchen and creating a standing desk for a bit of break from the norm.

So now we’ve talked about where you are going to work, let’s work out a routine.

Office Space

2. Set An Alarm

My name is Gemma and I am a sleep monster.

Honestly, it does not matter what time I go to bed at I can rarely drag my a*s out of bed before 8am.

I’m not going to say what time you should set an alarm for because everyone works differently.

I have blogging friends that get up at 10am and work through to 8pm and do so efficiently.

It took me a very long time to allow myself to settle into my routine, so let’s take a look at it.

Egg timer

3. Create a Routine, Include Exercise, Get Fresh Air 

I used to feel guilty when I wasn’t at the desk at 9am, but in reality, I don’t have to be, so I finally made peace with that decision and this is currently what my day looks like for most of the week. 

  • Wake up around 8am
  • Check inbox 
  • Quick shower
  • Walk dog
  • Breakfast 
  • Gym class or yoga 
  • Around about 11, I start work on the computer
  • I stop for lunch for about 30-45 mins, usually watching a TV show with lunch or listen to audible book 
  • I switch off the computer around 7-8pm
  • Dine and watch TV with partner 
  • Dip into work on phone during that time

Do I follow this routine every day? No.

Do I feel better when I follow this routine? 100%

I’m going to talk more about some of the themes in my routine below.

Yoga with Adriene_

I asked some friends who have jobs where they have to be at the desk at specific times to share their routines too.

  • Workout at 7am – cardio and then core
  • Shower at 8am 
  • Coffee and log on for 9am
  • Full staff conference call at 9.30am
  • Protein shake at 11am
  • Big walk at lunch – sometime between 12 and 2
  • Lunch – make a point of having it in the kitchen away from the laptop
  • 50 squats – usually around 3pm, keep dem glutes fired up!
  • Team conference call – 4pm, for blethers only and no work chat
  • Log off – have been trying to be good and no later than 6pm
  • Evening workout – either more cardio or kettlebells and bodyweight, with core
  • Dinner – between 8 and 9pm
  • TV, mindful colouring-in until 11pm

* TikTok 3-4 times throughout the day

Working out at home exercise items

  • Get up at a reasonable time, but allow myself a bit of a longer lie, so around about 8am
  • Log into the laptop and check that nothing urgent has come up or to see if I need to be on any early meetings
  • Shower and get dressed, in loungewear obviously!
  • Make a cup of tea and breakfast, take it to the office
  • TV on, news usually in the background, helps me just to have a bit of noise going on, like in the office
  • Work, calls, maybe stick a washing on
  • 12:30 take the dog a walk, need the fresh air
  • Make lunch, tidy kitchen
  • Back at desk for 1:30, work/calls etc
  • Meetings usually finish about 5pm
  • Spend some time clearing out emails
  • Tidy up the office and spray something nice around as I like it to smell fresh in the morning!
  • Ensure everything you need is out of the office to stop you creeping back in and answering ‘just one email’
  • Massive commute to downstairs to chill for the rest of the night

Here’s a dedicated guide to keeping fit while working from home.

Coral desk white keyboard

4. Get Dressed

As the saying goes ‘dress for the position you want, not the position you have’.

The threads you don for your working from home day will determine your mood. I promise you!

I used to work at the desk at Avis Rent A Car, and when I put on the blazer it was time to work!

My mindset changed and I was no longer just Gemma, I was Gemma that upsold you insurance and gas and Gemma that found damage and charged you for it.

Man, I am glad I don’t do that job anymore.

But surely one of the positives about working from home is wearing gym pants?

Heck yes, wear your comfies for the first week but eventually you are probably going to start lacking in motivation.

I personally find the way I present myself has a big impact on my mood.

It’s also a free weight control identifier!

While I don’t put on make up every day, I will put my face on if I’m feeling a bit meh.

Shower. That should go without saying.

Poor personal hygiene is a sign of neglect and while you may be electing not to wash, eventually that could turn 360 and be a sign of feeling down.

Hot showers are mood changers.

Plus, we’re going to the effort of washing the skin off our hands, why would you not shower?!

Working from home advice on Instagram Stories

5. Diet and Water Consumption

Eat well and eat often.

Plan your meals, avoid the biscuits and buy healthy snacks.

Getting up and away from your desk to grab healthy snacks, glasses of water and hot drinks is recommended to get you moving.

Drink water. Lots of it.

I am guilty of not drinking enough so I bought a nice glass and bamboo straw to increase the intake. It’s sad but it works!

Tree Tribe Bottle Gift

6. Set Goals and Record Goals

I personally set quarterly goals, weekly goals and daily goals.

This helps me keep on top of my workload which I need to create myself.

I share my weekly goals with my Facebook group every Monday during the goals thread.

I then evaluate those goals on Sunday.

I write out my daily goals and score them off once completed.

The key is to create realistic goals that you can do in one day.

Office space employee goal setting

Don’t underestimate how long admin tasks can take and don’t beat yourself up if you don’t complete your goals.

You are only human and unless you are spending the majority of the day on Netflix and TikTok, give yourself a break.

If you are spending the majority of your day on Netflix and TikTok then maybe you need a day off!

The thing with goals is you have to complete them for them to be successful.

I also make use of whiteboards which hang up in my office, as well as a month to view calendar which is pinned to my door.

All of my events and meetings are added to my phone calendar too.

If you are working with, or managing other people, check out Asana or Trello.

Both offer space for your team to share instructions and update progress of projects.

7. Stay Connected 

Video calling software and apps such as Zoom and Google Hangouts have made staying connected while staying indoors easy.

If you work as part of a team it is likely that you’ve already taken part in a conference meeting and hopefully, a work pub quiz too!

Zoom is ideal for conference calls as it allows up to 100 people to join a chat (you have to pay for premium if your meeting is longer than 40 minutes), you can mute the audio while someone else is speaking, share screens and message the group or privately.

You can also change your background. Jazzy!

» You may also like | 12 joyful games to play with friends on Zoom

Group Call Facebook Messanger

8. Stop Scrolling Social Media

Staying connected isn’t just about formal meetings though.

A quick five-minute chat or share of a meme via Facebook messenger or WhatsApp sometimes helps break the work block.

However, logging onto social channels to chat to others can be detrimental to your workflow if you get sucked into unnecessary chat or start to scroll.

I close out of all social media channels when I’m doing the big jobs of the day or I’d never get anything.

There’s always a piece of gossip, joke or work question lurking behind that app and I am weak when it comes to procrastinating!

If you are feeling anxious I strongly suggest you limit your time on Twitter as it can be a hotbed of hate.

My friend Amanda, who is a full-time freelancer, adds this tip for those who really can’t trust themselves!

Move your social media apps into a new folder and save them to another screen on your phone so you have to swipe to get them.

Two birds Twitter logo

 9. Limit Screen Time 

Overall, it is worth noting that with the increase of screen time for work, it is wise to limit your social screen time.

This is especially true for those who can’t sleep.

If you find yourself bouncing between apps ask yourself, is this really relevant?

Other things to try instead include listening to a podcast, reading a book or baking banana bread. I hear the Western world is going for a world record…

Here are 40 things to do at home to help keep you sane while you can’t travel.

Shakespeare and Co Bookshop Paris_

10. Silence or Background Noise?

Everyone’s working style differs but I’m a completely silent worker.

I like the hum of the computer for company and that is all that is welcome.

If I’m doing easy tasks like Pinterest pin creation I’ll sometimes stick on a TV show on my phone.

Desk with computer

11. Other Challenges

There will be other challenges that come with every industry which I won’t even pretend to understand but I do sympathise.

Please feel free to drop any issues you are facing in the comments below and I can ask around for tips.

Or if you have a solution to a problem I’ve not discussed, hit the comments.

For example, my friend who manages teams is used to people swinging by her desk in the office to say hello, chat for five and ask a quick question.

There’s no way to officially do this when working remotely so members of the team were blocking out 30 minutes of the schedule to ask the quick question.

My friend asked her manager if there was any way around this and an email was sent out to the department asking people to refrain from blocking out time for this.

Teaching friends have complained about the number of emails that they are receiving as most of their morning is being spent replying to them and not working with students online.

Laptop blue wall

12. Positive Sleeping Patterns 

I’ve heard from quite a few friends and followers that they are struggling to sleep.

I do not blame you. The way that information has been shared has been fast and frantic.

My personal experience was rough for the first three weeks but now I feel settled.

Having a routine, creating goals and knowing I can still write content (albeit not travel-related) that helps you makes me feel useful again.

My best advice for those who are struggling to sleep at night are as follows:

  • Set an alarm at the other side of the room
  • Get out of bed, shower and get changed
  • Drink plenty of fluids and eat well, reduce beige and sugary foods, eat healthily
  • Do not drink coffee from the afternoon onwards
  • Skip the wine at night
  • Do a mix of cardio and yoga exercises to tire yourself out
  • Have a bath at night with the lights lowered, don’t wash your hair
  • Skip screen time
  • Spray some lovely lavender spritz UK/US on your pillow
  • Go to bed
  • Repeat

Note: I don’t use this myself but others find the headspace meditation app useful when they are struggling to sleep.

You May Also Like

Huntsville Restaurants Honest Coffee Roasters

Any other tips?

Please share them in the comments below.

Bookmark this guide. Pin to your office Pinterest board

Working from home tips, working from home jobs, time management, how to work from home, working from home ideas, how to work from home and be productive, work from home schedule, routine, motivation, home office setup

Final Words

I am hopeful that my tips will help those now staying safe at home as they embark on a new way of working.

Now that many nations and international companies are adapting the way their employees work, it will be interesting to see how much of this change becomes permanent, providing flexibility for workers and families while reducing costs for management.

Any tips or questions? Share below.
Bookmark this guide. Pin to your WFH board.

I’ve Quit Teaching! Here’s How I Make Money as a Travel Blogger

Woman sits on rooftop with hot air balloons and sunrise in background

In 2014, Craig and I, Gemma,  you can read more about us here, started planning an 18-month career break to travel the Americas and Europe. My friend, Andy, suggested I started my own travel blog to share the adventure which was laughable because I am not the most tech-savvy.

For example, I was still using floppy discs at uni when everyone was on to pen drives!

Nonetheless, I started to study other websites and thought, why not? Thus Two Scots Abroad was introduced to the world.

During our career break, I shared our big trip with you guys through our helpful travel guides, our monthly budget breakdowns and stories via social media.

In August 2016, I went back to full-time high school teaching for one year, then I reduced my hours to three days to work on this travel blog and now?

I’ve quit teaching! I’m my own boss, it is make it or break it time.

The first question people ask about blogging?
How to do bloggers make money? Watch this video to find out ↓

So How Do You Make Money From Blogging?

One word – mindset.

Anyone that is self-employed will know that you have to think business for a plan to work; that and multiple income streams!

My income is made up of a variety of sources such as:

  • Adverts on Two Scots Abroad.
  • Affiliate links – a small amount of commission on the products and services we recommend. 
  • Press trips – we don’t do campaigns often because they can be exhausting and entail a lot of active work. I know the thought of travelling the world for free sounds exciting but it doesn’t pay the bills! 
  • Conferences and workshops – I’ve not fully quit teaching, I’ve just switched my audience. I also co-owned a company called Make Traffic Happen which helped bloggers gain more traffic to their websites through e-books and courses. My business partner, Laura Lynch, and I hosted SEO Bootcamp workshops in London and Edinburgh. We also presented at TBEX, Traverse, Edinburgh Blogger Conference and Borderless Live. 

Looking for a speaker with just under ten years of teaching experience to discuss digital content creation, working with bloggers, as I did at the Fife Tourism Conference, anything travel or search engine optimisation related?

Email me at gemma[at]twoscotsabroad[dot]com.

You can read more about our why I don’t work for free here which explains my workflow.

How Can You help?

Usually, the second question after ‘how do you make money’ is, ‘how can we help you’ and I really appreciate that. Obviously continuing to read our articles [with ads] and booking services/buying products we recommend helps but you could also…

 »  share our stuff « 

If you found a travel guide useful, a product review informative or a personal story intriguing share it with your friends and social media followers.

Same goes for our Facebook posts and Tweets. If you like them, help spread the word. This not only gets more eyes on Two Scots Abroad but also tackles the annoying algorithms.

I’m really excited about this change. It is a risk and I would not be able to do it without the support of Craig and you.

So… you can expect an increase in travel inspiration from me!

» Never miss a post – sign up for her newsletter, it’s monthly « 

Gemma [+ Craig]

Follow us on:

» Facebook
» Instagram Stories
» Twitter
» LinkedIn

You may also like:


Two Scots Abroad Ouseburne Newcastle

Any thoughts or questions?
Tell us below.

How to Start a Blog From Scratch

Hoping to start a blog and looking for clear, succinct step by step instructions on how to do so? This guide will take you through starting a blog from scratch.

I am assuming you have already decided on a unique brand name that makes sense for your niche and is easy to understand. If not, scroll to the bottom of this post to read my advice on choosing a name and the importance of branding. 

Affordable Hosting 

The first thing you need to start your website is a host. 

This is what keeps your site up and running, kind of like renting space on the internet. 

I use Cloudways for two of my websites and A2 for another.

I have previously used Bluehost and Siteground however after Bluehost brought down one of my sites for a week, and the issue was only resolved after I moved to host to Cloudways, I can no longer recommend them as a host to new bloggers.

The majority of tech specialists, which I am not one of, by the way, I’m just a blogger like you, agree that Siteground is not a recommended host anymore.

Once you’ve decided on which host to use and what level of package to go for you need to buy a domain.

Computer blue background

Namecheap – Buy Your Domain 

A domain is your address on the internet.

It’s how readers find your homepage, website pages and blog posts.

It is also known as the URL. For example

For domains, I use Namecheap as I like to keep my domain and host separate.

However, some site owners also purchase their domain from hosts. It’s your choice. 

How To Use Namecheap 

  • Brainstorm brand name ideas
  • Use the Namecheap search function to check availability of the .com domain
  • Create an account, sign in and purchase
  • I also recommend buying the etc version of your domain to stop competitors stepping on your grass
  • Namecheap will send an email asking you to confirm your purchase 
Namecheap Domain Search

Now that you have your .com domain, it’s time to buy hosting. 

  • Go to your host of choice
  • Choose the level of hosting
  • Sign up and purchase 
  • Keep a record of your password as you need this to get into your account in the next step 
  • Make sure you use the correct email address

Point Namecheap Domain to Hosting 

Now you have a host which will keep your website online and a domain (Namecheap) which people can use to find your website. 

However, both a separate so you need to migrate them. 


  • Sign in to your Namecheap account
  • Go to Domain List
  • Select the .com and hit the manage button
  • Look for ‘nameservers’
  • Choose ‘Custom DNS’ 


  • Sign in to your hosting account
  • Go to Domains (or equivalent) and select the manage button
  • Copy nameserver 1 into Namecheap
  • Copy nameserver 2 into Namecheap
  • Click the green tick in Namecheap
  • A note will say it can take up to 48 hours for the nameservers to point to hosting however it tends to take around 12 hours in my experience 
  • You may see a ‘website coming soon’ page when the process has finished

WordPress Themes and Plugins

Now that the tricky tech-related stuff is done you can crack on with the fun design process. 

I use Wordpress to post pages, posts and manage plugins. 

I recommend the premium theme Flatsome which can be found at Envato Marketplace for the design for websites.

It has an easy to use but lightweight page builder which is like building blocks.

You can start up WordPress by logging into your hosting account and selecting WordPress.  

Adding a Theme 

Once you’ve purchased Flatsome, you have to download the file and then upload the parent and child theme to WordPress.

You do this in the theme section in Appearance on the left-hand side menu. 

Then you activate Flatsome and start building using the child theme. Just remember to avoid hitting publish until you are ready to launch. 

WordPress Themes Upload


Your host may recommend a handful of plugins that you can keep or deactivate and delete if you wish. 

I recommend avoiding Jetpack as it is heavy.

It’s the first plugin site owners are told to lose during site speed evaluations and consultations.

Plugins change in reliability depending on how often they are updated. 

Here are a few that are currently in use:

  • Yoast or SEO Framework for SEO structure support 
  • Antispam Bee to separate spam comments from genuine comments on posts 
  • Classic Editor for WordPress if you don’t want to learn how to use Gutenberg
  • GA Google Analytics where you can add you UA code and track page views etc 
  • Table of Contents Plus if you want a TOC on posts 

The key to plugins is to use a little as possible and to avoid any that are not looked after/updated as those vulnerabilities can cause hacking attacks.  

Ready To Launch

Once you are happy with the way the website looks and you have a couple of posts to promote you can launch the website. 

You may see a bright flag at the top of WordPress which says ‘coming soon’. 

Click that and launch! Congratulations. 

Getting Started – Branding 

1. What Do You Want to Write About?

The more niche the topic, the easier it will be to compete in the sea of other content creators.

I’ve realised this the hard way.

In this era of blogging, you can’t survive without a niche. 

Having a niche helps you target an audience on social media better, create a community via Facebook groups/podcasts/YouTube, shows Google you are an authority on a topic and makes sense for email marketing.

Why have a general audience of 1000 where one might read a guide or buy a product when you can have an audience of 50 of trust your every recommendation? 

It also makes pitching companies via email, networking and at events more effective. 

2. Create a Name

Avoid overused words.

For example in travel – Wanderlust, Adventure, Nomad. 

Avoid controversial words. 

For example in travel – Tribe, Gypsy. 

Avoid nicknames and the obscure. 

You want to be memorable but you don’t want your potential audience to struggle with your brand name. 

Use a world cloud like the wonderful The World Pursuit did (isn’t that name just dreamy?)

You now need to ensure that your name is available as a domain.

Next step is to secure the social media channels – Facebook, Instagram, YouTube, Twitter, Pinterest.

Google your potential name. Is it clear or are you competing with a well-known brand, product or service? 

3. Colours and Logos

Next is the fun part. 

Consider what colours make sense for your brand. 

Use this in your profile image, as your hyperlink hover colour on your website, for callout boxes on posts, feature it in your newsletter etc. 

For your logo, you want to ensure it stands out and looks clear in a small circle for social media profile images. 

Test it out Instagram, Facebook, Twitter, YouTube and Linkedin.

Add it to your email signature, Gmail profile and about us page/widget in the sidebar.